Ownright is a real estate law startup that provides legal closing services to buyers and sellers in Ontario. Customers pay a flat fee per transaction, and our revenue scales with the volume of deals we complete. I led design across Ownright’s digital products, with a focus on our internal platform used by legal and support staff.
Founding product designer
January 2024 to May 2025
Founder/PM, 4 engineers
When I joined, the legal team was using a mix of a Retool-built dashboard, third-party legal tools and spreadsheets to manage deals. These inefficiencies limited how many deals each of our legal and support staff could handle per month. We decided to build our own internal legal support tool, which consolidated fragmented workflows into a single interface, and I led the design from the ground up for it.
Our KPI for this project was to increase the number of deals per support member per month that our team could handle (capacity) in order to unlock growth.
Increased our deals per support staff member per month by more than 2x in 2024.
Trust accounting was one of the most painful workflows — fragmented across Closer, Cosmolex, and manual notes. It was time-consuming, error-prone, and often deprioritized behind active closings since it was completed after deals were completed. I worked closely with legal to design a dedicated trust accounting workflow inside our internal tool.
Reduced a 2 day monthly process to under 2 hours. Caught two major accounting errors as a result of the increased transparency of the workflow.
As we scaled, I began building a shared design system, later formalized as Stucco. It covered component libraries, design tokens, and interaction patterns. I embedded our core design principles and heuristics into the system to align the team around best practices and the direction regarding how we wanted to shape our internal and external apps. Doing so helped increase alignment among the product team and, by extension, speed with which we could ship value to support.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
We didn’t have the budget for formal research, so I built lightweight methods into our process. One of the early opportunities for further research regarded the lingering question of who our ideal client profile was. We didn’t have a lot of data to answer the question with beyond google reviews. I led an initiative to survey our past clients with targeted questions to help segment them into different behavioural patterns.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
During my time at Ownright, the company experienced 2.5x headcount growth and a 440% increase in revenue. We raised a $4.5M seed round and scaled from 8 to 20 employees. I was the first product designer on the team and helped lay the foundation for the design function—introducing repeatable systems, defining early standards, and collaborating closely with engineering and brand to support rapid growth. By the end of 2024, the company was closing more than 100 deals per month, up from 20 deals per month when I began. This translated into an increase of our support team's capacity from 5 deals to 12+ deals per support member per month.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.