Workplace was an all-in-one organizational communication app built by Meta that combined chat, video, groups and intranet with the work tools that teams already use. Workplace has 7 million users globally, and was a direct competitor with Microsoft Teams. I led the design for the Integrations team. The team’s mission was to amplify organizational communications across third party work tools like Slack, Zoom and Workday.
Embedded product designer supporting the Workplace integrations team.
August to November, 2022
PM, 6 eng, CD and a PMM
Workplace had high adoption among organization communication teams, but sometimes less than 30% adoption among end users. End users preferred to work in their favorite collaboration tools like Slack and MS Teams, and would miss important company updates on Workplace.
Communication teams would forward content to these platforms through integrations, but they were missing a good, centralized way to curate content and oversee the sharing of it to other platforms.
Our goal was to increase how frequently communication leaders shared workplace content with their employee base, thereby increasing the viewership of content by end users.
We built a tool that let communication teams curate content on Workplace, and then organize and share it with integrated platforms, including digital signage in office spaces via AppSpace, all from one interface.
Concept testing
I collaborated closely with our user researcher to build out a Bulletins concept prototype and research plan. We tested the concept early with multiple communication leader participants.
Design principles
We developed a set of design principles to guide our solution, since any solution would involve many different users sharing many different types of contents to different platforms, e.g., Prioritize transparency and control for admins over what content is being shared to each platform.
If you’d like to learn more about the design process for Bulletins, please reach out. I’d be happy to present an in-depth case study.
